A Lesson on Original Design & Thoughtful Product Selection with Betsy Lindell, LEED AP

Episode Overview

What happens when a designer crosses over to the world of product representation?
In this episode of Architecture Beyond, we sit down with Betsy Lindell — designer, founder of BetsyLindell.me, and product specialist — to explore the often-overlooked relationship between original design and thoughtful product selection.

From specifying systems in fast-paced studio environments to advocating for solutions that truly serve the people who use them, Betsy brings a rare and refreshing perspective. Her path from architecture to product advocacy challenges us to look beyond aesthetics and ask: What makes a design truly original? And how can we specify better, together?

🎧 What You’ll Learn:

Why product selection is design thinking in action
How original design is rooted in user awareness and not just form
Behind-the-scenes stories of bridging the gap between designers and manufacturers
How to balance creativity with the reality of systems, reps, and code constraints
Advice for emerging architects on working smarter with product reps

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